Articles in the 'B2B Sales' Category
Do You have the Right B2B Marketing and Sales Model?
Let’s face it – there are many businesses (perhaps yours) that are struggling because they have the wrong marketing and sales model for their particular time and circumstances. For example, the business may utilize a direct sales model when a full or hybrid channel model would work better. Or there may be resources such as inside sales (sales development) and the Web that are not being used effectively.
Technorati Tags: Marketing Model, Marketing Strategy
Sales Lead Generation – by Christopher Ryan
I talk to a lot of B2B marketers and business owners and hear about the difficulties they are experiencing in sales lead generation and management. These companies have a crying need to get sales leads in large quantities to feed their hungry sales forces. While every sitution is unique, there are four problems that we see repeatedly:
Technorati Tags: B2B Marketing, Inbound Marketing, Lead Generation, Pull Marketing, Sales Leads
Full Potential Marketing
All of us want to achieve our full potential, for both ourselves and the organizations we work for. Yet many of us don’t reach even a fraction of what we can achieve from a marketing standpoint. So what is “full potential marketing” and how do you make it part of our organizational DNA? Having been an aggressive practitioner of B2B marketing and sales for over two decades, I think I can add some perspective.
I define full potential marketing as “combining all of
Welcome to Great B2B Marketing
Thanks for joining me. While this is the first post at Great B2B Marketing, I have been blogging for some time at my company’s Web site: www.fusionmarketingpartners.com. You can check out many of my older posts there. Having written four books about b2b marketing and sales, I have a lot of thoughts to share. And of course I welcome your thoughts and comments so keep them coming.
From my long experience on the client side as well as a marketing consultant
