Articles in the 'B2B Marketing' Category
When in Doubt – Start Marketing
Many B2B marketers suffer from factors that prevent them from taking marketing action. This article discusses these factors and talks about the best strategies to take to build awareness and generate leads.
Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
Timing is an important consideration in B2B marketing. B2B companies can use proven lead nuturing, pull marketing and social media techniques to stay in touch with prospects until they are ready to engage in the sales process.
B2B Marketing Game Changing Ideas
This article discusses seven B2B marketing strategies that can lead to major improvements in marketing or sales performance.
Measuring B2B Marketing Success
It is not enough to execute good marketing programs – you also need to know the measurement criteria that define marketing success. This article discusses six marketing measurement categories.
How to Avoid the Pitfalls of B2B Marketing
I recently read an interesting book about the middle ages, titled World Without End by Ken Follet. In it, the origin of the term pitfall was discussed. It seems that the English soldiers had trouble with the French Calvary due to their huge horses and heavy armor. At that point in history this was a big issue because the French and English spent more time fighting than co-existing peacefully. The English solved the problem by digging small
Patience and Persistence – A Powerful Combination in Marketing
As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose. Sometimes the best course is to persist and push through the obstacle and sometimes the best course is to apply a little dose of patience. Here are some examples of when to practice persistence.
Be persistent in setting goals for your marketing programs. Better yet, make them intentions. How many unique visitors will you have at your website? How many inquires
10 Minutes to Better B2B Marketing
I was attending a fitness class at my health club this past weekend and the instructor was talking about how full the club was in early January and how many of the people were “New Year’s resolution” exercisers who would probably be absent within a month. He said that many people have noble intentions and set major goals, but they take an approach bound for failure, by overdoing it in the early stages – for example, exercising every day for
A Dozen B2B Marketing Mantras for 2012
The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here is a sampling that might give you some ideas for improvement in the coming year.
Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads
Attention to “Detale” is Crucial in B2B Marketing
With apologies to my excellent English teachers over the years, the headline of this post illustrates why attention to detail is so important in marketing. All of us make mistakes, and I have made many. But keep in mind the old carpenter’s expression, “It is better to measure twice and cut once.” Likewise, it is always better to prevent mistakes in the first place, as opposed to correcting them after the fact. We practice this at Fusion Marketing Partners and
Intentional Marketing Beats I’ll Try Marketing
Do you want to make a big difference in your B2B marketing and sales performance? If so, adopt the practice of “intending” instead of “trying”.
Most of the time, when I ask a marketing manger to do something, I get an answer like the following:
I’ll try to find you the information you need to make this campaign work.
I’ll try to generate some leads.
I’ll try to help the sales force make their sales targets.
You get the picture. The common thread is the
