Big Idea

Your Brand Promise – Why You Need a Big Idea!

Some marketers and business owners believe that the strength of their product or service is what determines success. While this is no doubt true in a few rare cases, most often, even a great product or service has to be marketed properly to succeed. And the best marketing is centered around what we call a […]

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Product Marketing

Product Marketing’s Role in Driving B2B Revenue

Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps I value it higher because I’ve had a product marketing role at several major software companies and also been responsible for the function as CMO or VP of marketing. In my opinion, the lack of […]

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B2B Marketing Questions

8 Essential B2B Marketing Questions: Ignore these at your peril

“Good questions outrank easy answers” – Paul Samuelson Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs […]

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Online Thought Leader

Use Content Marketing to Establish B2B Thought Leadership

At our company, my team and I have the pleasure of being involved in a lot of content creation, curation and propagation initiatives. Sometimes, a company is new to content marketing and sees the benefits of being a thought leader/branded authority but they aren’t sure how to get there. In other cases, the company has taken […]

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6 key Rules to Expand Your B2B Marketing Influence

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about this subject in 2011 and updated the material for my 2015 book, Winning B2B Marketing . And whether you are a one-person consulting shop, work for a mega corporation, or anything in between, you need […]

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Hard Facts About B2B Marketing and Sales

One of the most frustrating things about being a B2B marketing and/or sales professional is that there are circumstances and environmental factors totally outside your control. I’ve seen truly great people seemingly stuck in situations where they are set up for failure. Medium.com had an interesting article from Larry Kim titled “11 Things You Can’t […]

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B2B Marketing Trends – What You Don’t Know Can Hurt You

We just published our 2017 B2B Marketing and Lead-to-Revenue Trends Report, available for download here. At the close of each calendar year, I publish a trends report detailing what our team sees as the important topics in B2B marketing and L2R. This year, in addition to our personal analysis, we’ve included data from 1425 respondents who […]

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