Use Pull Marketing to Communicate with the SMB Market
In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Schultz makes a number of important points in the post but one of the most interesting is the high cost of the disconnect that exists between how business owners learn and how marketers attempt to reach them.
According to a major survey by Inc. magazine and Cargo, a B2B agency, here are the channels that business owners deem important
D-Day Marketing: The Land and Expand Strategy
Let’s start today’s post by acknowledging one important fact. It is usually much, much (did I say “much”) easier to up-sell an existing customer than it is to find a new customer. Yet, our marketing efforts are often focused on selling the whole enchilada to the customer on their first experience with us. This is often counterproductive, and why you may need to adopt the “land and expand” marketing strategy.
This is where the “D-Day” analogy comes in.
Marketing Statements that Show Your Company is Out of Touch
As B2B marketing outsource providers, we get to hear some interesting statements about marketing. Some of these statements indicate a philosophy that can be detrimental to achieving your marketing and sales objectives. If you hear any of your internal personnel saying any of the following, consider it a red flag and address the issue right away.
Why should we spend any more time working on the website? That’s what our sales team is for. This is a very scary
When in Doubt – Start Marketing
Many B2B marketers suffer from factors that prevent them from taking marketing action. This article discusses these factors and talks about the best strategies to take to build awareness and generate leads.
B2B Lead Management – 6 Best Practices
Companies that succeed in marketing not only generate a large quantity of sales leads but they also do a good job of qualifying and nurturing these leads to make sure they become customers. This article discusses six specific B2B lead management best practices.
B2B Marketing Game Changing Ideas
This article discusses seven B2B marketing strategies that can lead to major improvements in marketing or sales performance.
Measuring B2B Marketing Success
It is not enough to execute good marketing programs – you also need to know the measurement criteria that define marketing success. This article discusses six marketing measurement categories.
A Formula for B2B Marketing Success
This article discusses a specific formula for B2B marketing success. Frequency and impact are covered as imporant elements of marketing strategy as well as talking to your prospects when they are in a receptive mindset.
Content Marketing – Quality vs. Quantity
Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing.
