Patience and Persistence – A Powerful Combination in Marketing
As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose. Sometimes the best course is to persist and push through the obstacle and sometimes the best course is to apply a little dose of patience. Here are some examples of when to practice persistence.
Be persistent in setting goals for your marketing programs. Better yet, make them intentions. How many unique visitors will you have at your website? How many inquires
10 Minutes to Better B2B Marketing
I was attending a fitness class at my health club this past weekend and the instructor was talking about how full the club was in early January and how many of the people were “New Year’s resolution” exercisers who would probably be absent within a month. He said that many people have noble intentions and set major goals, but they take an approach bound for failure, by overdoing it in the early stages – for example, exercising every day for
A Dozen B2B Marketing Mantras for 2012
The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here is a sampling that might give you some ideas for improvement in the coming year.
Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads
Say What You Mean – Mean What You Say
I just read an interesting article by Dan Pollatta in the Harvard Business Review, with the clever title I Don’t Understand What Anyone Is Saying Anymore. The premise of the article is that business people speak with so much gobbledygook and industry jargon – it is hard to understand what they are talking about.
The topic of communication is important to us at Fusion Marketing Partners because we have to either create compelling messages for our clients or coach them on
6 Tips to Prepare for B2B Marketing Victory in 2012
With only about three weeks to go in 2011 I hope you are turning at least some of your thoughts to what you will do in the coming days to ensure that 2012 is your best year ever. I know it is tough to close out the year strongly while simultaneously planning for the future, but it vitally important that you do so.
Year-end planning reminds me of the cartoon where the guy is standing in waist deep water swatting at
Attention to “Detale” is Crucial in B2B Marketing
With apologies to my excellent English teachers over the years, the headline of this post illustrates why attention to detail is so important in marketing. All of us make mistakes, and I have made many. But keep in mind the old carpenter’s expression, “It is better to measure twice and cut once.” Likewise, it is always better to prevent mistakes in the first place, as opposed to correcting them after the fact. We practice this at Fusion Marketing Partners and
B2B Lead Generation – How Much Information Should You Capture?
I just read an interesting article at Web Ink Now, titled New B2B Lead Generation Calculus. Noted marketing thought leader David Meerman Scott revisits that often-debated topic of whether it is better to collect opt-in data before allowing people to download your content, or to make that content available without requiring anything from the website visitor.
As Scott explains, “There are those who believe in making content like white papers totally free without registration in order to spread the information as far
Intentional Marketing Beats I’ll Try Marketing
Do you want to make a big difference in your B2B marketing and sales performance? If so, adopt the practice of “intending” instead of “trying”.
Most of the time, when I ask a marketing manger to do something, I get an answer like the following:
I’ll try to find you the information you need to make this campaign work.
I’ll try to generate some leads.
I’ll try to help the sales force make their sales targets.
You get the picture. The common thread is the
