Comments on: I Used to Be a Pusher – by Christopher Ryan

By: Sol Weidemann

Sol Weidemann — Tue, 10 Aug 2010 14:48:27 +0000

“Have a contest to have a small service that your company provides( like make a closet) as a prize for the best idea that your company can do as a job. Then get all your resources ( friends, family, internet experts) to pick that idea and advertise like hell to provide that for a fee.”

By: Nancy Reed

Nancy Reed — Tue, 29 Jun 2010 19:56:34 +0000

Good article Chris. Any marketing that provides warm and/or hot qualified leads with the least amount of expenditure and effort is the optimal way to go. It’s inexpensive and easy to implement. Better yet, the sales team will love their marketing department! Leads acquired through pull marketing are much more apt to buy (convert) as prospects have already shown interest without being “pushed”. Social Media is the best thing to happen to marketing in this decade. Start pulling!

By: John Leavy

John Leavy — Mon, 28 Jun 2010 14:39:42 +0000

Chris,
Great post. Push marketing may play a small role when trying to reach a very select group in your market; but the major of strategies these days have to be “pull” marketing. There’s just too much noise out there for anyone to pay attention to interrupt marketing tactics.

By: Chris Ryan

Chris Ryan — Mon, 28 Jun 2010 11:53:37 +0000

Great points Myron and Tina. We are all looking for that “aha” moment when we realize that there is a better way to do things than the traditional push marketing model.

By: Tina Michaud

Tina Michaud — Sun, 27 Jun 2010 16:53:42 +0000

I think this is a great explanation (with examples) of the difference between pull and push marketing. I’ve been in a bunch of meetings and often times the majority of the people in the room have no idea what I’m talking about when I use those terms. But once the terms are explained the “aha” moment happens and they are very interested in learning about pull marketing. I believe it’s definitely the future of marketing. (and it’s already here!)

By: Myron Berg

Myron Berg — Sat, 26 Jun 2010 03:24:10 +0000

Great play on words.

I find it ironic that the traditional approach is the push model, yet very few people actually prefer the cold calling or “door-to-door” style sales. It’s amazing how many books have been written just on how to survive the cold calling approach. I think most of us prefer to engage with people who are already interested in the services or value we can provide.

So it would seem that many would be highly motivated to achieve success with the pull marketing model.