Archive for February, 2012
Content Marketing – Quality vs. Quantity
Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing.
How to Avoid the Pitfalls of B2B Marketing
I recently read an interesting book about the middle ages, titled World Without End by Ken Follet. In it, the origin of the term pitfall was discussed. It seems that the English soldiers had trouble with the French Calvary due to their huge horses and heavy armor. At that point in history this was a big issue because the French and English spent more time fighting than co-existing peacefully. The English solved the problem by digging small
Social Media – Can It Be Used to Generate Leads and Revenue?
Social media has caused a debate about whether this pull marketing technique can be used to generate leads and produce revenue. This article talk about the author’s experience in generating B2B leads and revenue by using social media and pull marketing strategies.
