Archive for August, 2010
B2B Marketing and Baseball – by Christopher Ryan
I’ve seen a number of blog posts and articles lately that use sports metaphors. I think this is true because sports is a common reference point for Americans. People who have no idea who their U.S. senator is or which ocean is on the west coast can name the Super Bowl MVP and they also know who won the World Series. So I got to thinking (always dangerous) about the many ways that B2B marketing is like baseball and some
The Upside of Marketing in a Down Economy by Christopher Ryan
We are all getting tired of talking about the poor economy. We want to quickly get back to the good times where jobs, prospects and customers were plentiful. But reality being the inconvenient thing that it is, we are forced to deal with an ongoing anemic economy that affects how we sell and how customers buy. The good news is that there are some benefits to be gained if we look at the tough economic times as a period for
