Archive for May, 2010
Bridge the Gap in B2B Marketing and Sales by Christopher Ryan
Of all the talks and presentations I do about B2B marketing and sales, perhaps my favorite is called How to Bridge the Gap Between Sales and Marketing. This is a subject that resonates with both the marketing and sales audiences, as well as CEOs and business owners. We have some fun with the presentation but the message is deadly serious: marketing and sales need to be in alignment for the business to reach its potential.
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Don’t Major in the Minors in B2B Marketing – by Christopher Ryan
I just read an interesting post from Gerhard Gschwandtner, Founder and Publisher of Selling Power, titled How Much Energy Does it Take to Make a Million Dollars? The crux of the article is that it is not the amount of energy expended but rather the type of energy that counts. The same is true in marketing.
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What’s the Big Idea? Why You Need to Pay Attention to Your Brand Promise
Lee Iacocca once said, “When the product is right, you don’t have to be a great marketer.” While I agree with most of the things he said, I think Mr. Iacocca got this one wrong. In reality, even a great product or service has to be marketed properly to succeed. And it is much easier to do a good job of marketing if you have BIG IDEA. By that I mean a true competitive differentiation, and the value-add extra that
