Archive for March, 2010
Full Potential Marketing
All of us want to achieve our full potential, for both ourselves and the organizations we work for. Yet many of us don’t reach even a fraction of what we can achieve from a marketing standpoint. So what is “full potential marketing” and how do you make it part of our organizational DNA? Having been an aggressive practitioner of B2B marketing and sales for over two decades, I think I can add some perspective.
I define full potential marketing as “combining all of
What’s Your B2B Marketing Plan Strategy?
Today’s business environment of ready, fire, aim, often causes us to react quickly and skip time-consuming steps like market planning. But I urge you not to do this. Although every organization will receive unique benefits, following are a few reasons why you should take the time to craft a marketing plan strategy that will give you a great foundation for success.
Welcome to Great B2B Marketing
Thanks for joining me. While this is the first post at Great B2B Marketing, I have been blogging for some time at my company’s Web site: www.fusionmarketingpartners.com. You can check out many of my older posts there. Having written four books about b2b marketing and sales, I have a lot of thoughts to share. And of course I welcome your thoughts and comments so keep them coming.
From my long experience on the client side as well as a marketing consultant
