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I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. The topic of the podcast is How CMOs of High Growth Companies Can Achieve Rapid Scale. Naturally, as a former CMO of, and current …
Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning. Intrigued, I looked up the definition and found it was short and sweet: …
There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service. Remove all barriers to the purchase process. Many B2B and B2C companies do a good job at the first two objectives. They know where to find prospects, or better yet, they help prospects find them, which is the …
Every year, millions tune in to the PGA Championship, where golf’s finest duke it out on the green and golf enthusiasts cheer the winners and sometimes, even the heartbreaking losers. Last Sunday, Scotland’s Rory McIlroy won his second PGA championship and cemented his streak as the world’s number one golfer. As an occasional golfer who likes to watch others make …
This post was inspired by a negative marketing event. I received a personalized letter in an official-looking envelope from a company called: ABC Shareholder Services (real name not used to protect the guilty). The letter claimed that since I was a holder of shares in a certain mutual fund, they needed to speak with me about a “very important matter.” …
I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” written by noted copywriter Bob Bly. I enjoy reading Bob’s writing because he usually offers opinions that are both practical and frank. This article was no exception because it brought up a delicate and important subject. Bly’s main point was that he does not guarantee …
Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” These are indeed the two master motivators, and all others are subset of these behavioral drivers. Because we humans can be motivated in a surprising variety of ways, using the correct incentive (including message and offer) for a specific audience is a big factor in good marketing. …
There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether your goals are to increase market awareness, drive website traffic, build lead …
About Great B2B Marketing
Most companies are successful only to the degree they are able to generate qualified sales leads. And, for long term success, that lead generation needs to be effective, predictable and scalable. So why is B2B marketing and lead generation such a mysterious subject to so many? And how does one apply web strategies, pull marketing tactics and social media in an effective manner to achieve these goals? Considering the stakes, it behooves you to take marketing to B2B seriously and become a master. At our B2B marketing consulting firm, Fusion Marketing Partners, we see a full range of marketing practitioners ranging from novices to masters. marketing.
Our passion is delivering what we call the unstoppable marketing and sales machine. We implement B2B marketing strategies and tactics for a variety of organizations to drive consistent, quality lead flow, thus fueling B2B sales success. Here at Great B2B Marketing, we share that knowledge we have gained from years of practice about successful marketing to B2B. We hope you find this site highly informative and valuable.
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B2B Marketing: Know the Trends, Pick the Right Strategy [Infographic] Create an Unstoppable B2B Sales Machine – Part 1 Create an Unstoppable B2B Sales Machine – Part 2 Little Things that Make a Big Difference in Sales and Marketing Success The Criteria of an Effective B2B Marketing Offer Beating Large Competitors in Your Marketing Campaigns B2B Marketing: Do This, Don’t Do That D-Day Marketing: The Land and Expand Strategy B2B Lead Management – 6 Best Practices 10 Minutes to Better B2B Marketing B2B Lead Generation – How Much Information Should You Capture?