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About Great B2B Marketing
In my last blog post, I talked about the criteria of effective B2B offers and also shared the concept of a soft vs. hard B2B offer. Keeping this information in mind, let’s talk about the differences between good and poor marketing offers? Let’s start with the poor offers: Straight sale with no special inducement. Contact me – great for those …
B2B marketing is always challenging, but even more so when you are in a crowded market space filled with tough competitors. There are ways to stand out from the crowd, such as having a strong and differentiated product and precise targeting of the potential audience. But one of the most neglected weapons in the B2B marketing arsenal is an offer …
Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia. According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” This basically means that if you are currently doing little or nothing, chances are you will remain that way. Likewise, if …
My last blog post covered the first four keys to creating an unstoppable sales machine: 1. Make sure there is complete alignment between the marketing and sales departments. 2. Concentrate your efforts on finding the companies and individuals that have a genuine need for what you offer. 3. Never lose a deal alone. 4. Keep things simple and focused on …
My blog posts and articles mostly deal with marketing issues. But we don’t conduct marketing in a vacuum, and even if you stay strictly on the marketing side of the fence, it is a good idea to understand what your colleagues in sales are experiencing. After all, our main purpose is to create the foundation to enable our colleagues in …
My team and I are always preaching the doctrine the consistent and predictable lead generation “engine.” The fact is this: Even the most creative branding and awareness-building program won’t produce the desired results unless you can efficiently work prospects through the system and produce revenue at the other end. But like everything else in marketing, you can’t improve what you …
I talk often about the importance of creating a “marketing machine”. By marketing machine, I mean a systematized process for creating awareness, generating B2B leads, qualifying prospects, and converting them into sales opportunities. There is both an art and science to creating an effective B2B marketing machine. The art comes in devising powerful brand messaging and creative campaign themes. But …
Most companies are successful only to the degree they are able to generate qualified sales leads. And, for long term success, that lead generation needs to be effective, predictable and scalable. So why is B2B marketing and lead generation such a mysterious subject to so many? And how does one apply web strategies, pull marketing tactics and social media in an effective manner to achieve these goals? Considering the stakes, it behooves you to take marketing to B2B seriously and become a master. At our B2B marketing consulting firm, Fusion Marketing Partners, we see a full range of marketing practitioners ranging from novices to masters. marketing.
Our passion is delivering what we call the unstoppable marketing and sales machine. We implement B2B marketing strategies and tactics for a variety of organizations to drive consistent, quality lead flow, thus fueling B2B sales success. Here at Great B2B Marketing, we share that knowledge we have gained from years of practice about successful marketing to B2B. We hope you find this site highly informative and valuable.
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B2B Marketing Actions You Can Take Now to Have a Better 2013 How to Build Company Value in a Down Economy – Part Two Little Things that Make a Big Difference in Sales and Marketing Success Applying the Olympic Model to Marketing and Sales Alignment Beating Large Competitors in Your Marketing Campaigns B2B Marketing: Do This, Don’t Do That D-Day Marketing: The Land and Expand Strategy B2B Lead Management – 6 Best Practices 10 Minutes to Better B2B Marketing B2B Lead Generation – How Much Information Should You Capture?