B2B Marketing

To Your B2B Marketing Success! Join us for actionable business-to-business insight that will help you get sales and marketing results. You will find many valuable ideas here across a broad spectrum of B2B marketing topics and issues.


Latest Blog Posts

In B2B Marketing, it’s Usually Better to Act than Wait

I wrote an article last year titled How to Recognize and Avoid the Seven Deadly Sins of B2B Marketing.  Sin number six is “stagnancy.”  Stagnancy occurs for a number of reasons but it usually has negative consequences.  More often than not, it is better to act than to wait. The more often you postpone a decision, the easier it becomes …

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Five Ways You Can Get Big Value from LinkedIn

I talk about social media quite a bit in my blog posts, articles and conference presentations.  Social media is a key component of a viable pull marketing mix, and should be part of most companies’ go-to-market strategy. But like everything else in life, there is always a first among equals.  And the first and most important social media tool for …

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B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different

Last week, I attended a major technology conference on behalf of a B2B software client. My assignment was to gauge the marketplace, understand the key trends, research what competitors are doing, and gain insight from prospects and partners.  In prior jobs I’ve spent hundreds (maybe thousands!) of hours at industry conferences, and it was good to be back in the …

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In the B2B World, Market Awareness Trumps Sales Skills

Earlier in my career, I was VP of marketing for a mid-size software company in the content management space.  There were a couple of very large competitors, who we termed “gorillas” in the marketplace.  The VP of sales used to say something to the effect of: “When we get invited to the dance, we can beat our large competitor, but …

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Database Marketing is Alive and Well

I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. Endless articles and entire conferences were devoted to the subject. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. You can find a lot of definitions for database marketing (just Google the …

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The Dangers of Magical Marketing Thinking

Today’s post is about realism, which is the opposite of the magical thinking. Wikipedia defines magical thinking as “…thinking that one’s thoughts by themselves can bring about effects in the world or that thinking something corresponds with doing it.”  In the world of marketing and sales, magical thinking is confusing what you want to happen with what can realistically happen …

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10 Questions to Evaluate Your Marketing Effectiveness

Your Two Minute B2B Marketing Assessment All of you hard-driven and numbers-focused marketers understand the importance of the quantitative side of B2B marketing. If you don’t understand this, you will face the displeasure of your CEO and/or CFO. You measure the number of inquiries, cost per inquiry, number of opportunities, specific media performance, and many other details. Assuming you don’t …

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Make it Easy for People to Buy

Every day it seems that another business I deal with violates the principle of making it easy for prospects to buy. Roadblocks are thrown up where none are necessary and the buying process is often stopped dead in its tracks. Remember that buyers make the decision of whether or not to purchase based on the perceived value of the offering …

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About Great B2B Marketing

Most companies are successful only to the degree they are able to generate qualified sales leads. And, for long term success, that lead generation needs to be effective, predictable and scalable. So why is B2B marketing and lead generation such a mysterious subject to so many? And how does one apply web strategies, pull marketing tactics and social media in an effective manner to achieve these goals? Considering the stakes, it behooves you to take marketing to B2B seriously and become a master. At our B2B marketing consulting firm, Fusion Marketing Partners, we see a full range of marketing practitioners ranging from novices to masters. marketing.

Our passion is delivering what we call the unstoppable marketing and sales machine. We implement B2B marketing strategies and tactics for a variety of organizations to drive consistent, quality lead flow, thus fueling B2B sales success. Here at Great B2B Marketing, we share that knowledge we have gained from years of practice about successful marketing to B2B. We hope you find this site highly informative and valuable.

Christopher Ryan
Christopher Ryan

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